Toyrock & Lastenklinikoiden Kummit

Toyrock Oy has started a cooperation with the Association of Friends of the University Children's Hospitals (Lastenklinikoiden Kummit).

Evolver steps in as majority owner in Toyrock

Evolver Fund I has acquired a controlling interest in Toyrock Oy on 23 May 2022.

Cry Babies Magic Tears in Netflix!

The Cry Babies Magic Tears series, released in Netflix in April 2022, has had a great reception in Finland.

Brands

All-time favourite Barbie continues impressing! A timeless classic doll that keeps track of its time and transforms with the latest trends. She can be...
For more than 50 years, Hot Wheels cars have driven into the hearts of small drivers. The range of small cars made of metal and plastic includes accur...
Fisher-Price’s high-quality and educational toys have been part of children’s rooms for more than 90 years. The first wood-carved Fisher-Price toys we...
Game nights have never been this fun! Whether you are a fan of letter games or strategy games, Mattel Games offer the best games for challenging and f...
The Bestway product range includes water toys for both the beach and dry land. Swimming goggles, snorkels, swimming toys and pool floats, when used to...
Clementoni has a wide selection of quality games for all ages! The puzzles are made of high-quality materials and are perfectly compatible. Baby and c...
The beloved characters Lightning McQueen, Mater and other vehicles from the popular Walt Disney Pixar movie Cars race in the Radiator Springs! Whose c...
Wow, look how spectacular hair these little pets have! Let’s take care of VIP Pets and create the most amazing hairstyles for them.  Each VIP Pets has...
  Feel the excitement of an Escape Room from your own sofa and crack the releasing code in time! Escape Rooms have been a roaring success in Finl...
Cry Babies dolls cry real tears! If a Cry Babies doll pacifier drops or if you squeeze Cry Babies Magic Tears doll’s tummy they will cry real te...
Challenge yourself with Brain Games! Can you solve the brain cube, or would you prefer playing an intense game of chess? Whatever you choose these lit...

Toyrock Oy is a Finnish company founded in 2014, which focuses on the agency, import and wholesale of products related to children’s toys and children’s family leisure activities. The company name Toyrock reflects reliability – the “bedrock”. At the same time, we want it to reflect a stable and reliable way in which customers can establish good cooperation with us.