We are hiring – Join us in creating marketing that makes people smile!

Toyrock Group is looking for an experienced Marketing Manager to lead our marketing team and strengthen our brand presence across the Nordics. In this role, you’ll get to build and implement marketing and brand strategies, campaigns, and events in collaboration with various business units.

We offer a responsible and versatile position in a growing Nordic company with a passionate and skilled marketing team.

Toyrock Group – Your one-stop destination for any playful moment

At Toyrock Group, we bring play and parties to life with our high-quality and delightful selection of toys, games, balloons, and party supplies. Our portfolio combines top international brands – such as Mattel, Clementoni, and Amscan – with carefully designed private label products, creating an unbeatable mix of quality, creativity, and fun.

We work closely with retailers, and our own Juhlamaailma store chain, event production services, and online shops. We offer unforgettable experiences for both consumers and business clients. Our teams in Finland and Sweden consist of professionals in play and party, united by a passion for creating magical moments.

At Toyrock Group, we believe life is full of small reasons to smile – and our mission is to make those moments unforgettable. Together, we make the world a bit more fun, one moment at a time.

Your role as Marketing Manager

As a Marketing Manager you are responsible of the marketing team, internal and external marketing of the company, in line with the objectives set. You create marketing and branding strategies and work as a project manager in key marketing projects.

You also actively work to improve the company’s processes and monitor that the department’s costs are kept within planned levels. As a Marketing Manager you also look for and develop ways of working that will increase the company’s profitability.

Main responsibilities 

  • Lead and coach a team of five marketing professionals as their manager.
  • Develop and execute Toyrock Group’s marketing and brand strategies (B2C & B2B).
  • Create marketing plans adapted to target countries. Main focus: Finland and Sweden.
  • Manage key marketing projects.
  • Manage marketing collaborations with key customers, suppliers and partners.
  • Oversee internal communications and stakeholder marketing.
  • Ensure the functionality of marketing systems and drive their continuous development.

What we expect from you

  • A commercial education and strategic mindset.
  • Excellent interpersonal and leadership skills.
  • Strong marketing experience, especially in the Nordic markets.
  • Ability to perform well under pressure, in a fast-paced environment.
  • Vision, accountability, and a drive to see things through to completion.
  • Excellent command of Finnish and English. Swedish is considered a strong advantage.
  • Solid IT skills (Microsoft 365).

We offer you

  • A strategic role in a growing Nordic toy and party business.
  • Responsibility and the opportunity to shape our entire marketing function.
  • The support of a cheerful, creative, and relaxed team of professionals.
  • Modern tools and an inspiring work environment.
  • An opportunity to engage in versatile work with fun and inspiring products, in a joyful and dynamic industry.
  • A workplace located either in Vantaa or in Turku, with the flexibility to work partially remotely.

Your success will be measured by

  • Successful project execution.
  • The impact and performance of marketing campaigns.
  • The wellbeing and satisfaction of your team.
  • Stakeholder satisfaction and brand development.

Interested?

Please send your free-form application, CV, and salary request by August 31, 2025, to: rekry@toyrock.fi
We may fill the position as soon as we find the right candidate, so don’t wait!

For more information, contact:
Matias Nyberg
Wholesale & Category Director
📧 matias@toyrock.fi
📞 +358 40 509 0592  – Phone inquiries only at July 23, 2025, between 2-4 PM (EET)

More information about us:

🌐 www.toyrock.fi
🌐 www.ilmapallokeskus.fi
🌐 www.juhlamaailma.fi

Even if you don’t meet every single requirement, don’t hesitate to apply – we believe the right attitude and enthusiasm matter more than a perfect checklist.

Do you want to create marketing that brings a smile to people’s faces? We’d love to hear from you!

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